{"id":7628,"date":"2024-03-21T13:32:29","date_gmt":"2024-03-21T13:32:29","guid":{"rendered":"https:\/\/www.slashiemedia.com\/?p=7628"},"modified":"2024-07-18T06:06:08","modified_gmt":"2024-07-18T06:06:08","slug":"slashie-media-attendxiaohongshu-business-partnership-summit-2024","status":"publish","type":"post","link":"https:\/\/www.slashiemedia.com\/index.php\/2024\/03\/21\/slashie-media-attendxiaohongshu-business-partnership-summit-2024\/","title":{"rendered":"Slashie Media Attend Xiaohongshu Business Partnership Summit 2024"},"content":{"rendered":"\t\t
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Slashie Media participated in the 2024 Xiaohongshu Business Partnership Summit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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On March 20, 2024, the Xiaohongshu Business Partner Summit<\/strong> was held at the Shanghai Luneng JW Hotel. Slashie Media, an authorized overseas agent and key partner of Xiaohongshu, attended the conference.<\/span><\/p>\n

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Representatives Foo Enqi (Senior Account Manager)<\/strong>, key person in charge of Slashie Media Singapore, and Lim Hui Ern (Senior Account Manager)<\/strong>, key person in charge of Slashie Media Malaysia, were present at the summit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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About the Xiaohongshu Business Partner Summit 2024<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Themed \u201cNew Ecosystem of Seeding Service\u201d \u300c\u79cd\u8349\u670d\u52a1\u65b0\u751f\u6001\u300d the summit focused on showcasing Xiaohongshu\u2019s business products and innovative marketing strategies.

Zhi Heng, Xiaohongshu\u2019s Chief Marketing Officer, presented the latest user profiles, trend insights, and emerging business opportunities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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As one of the leading traffic platforms, Xiaohongshu\u2019s commercial value is increasingly recognized by merchants, who are seeking professional agencies skilled in Xiaohongshu operations.\u00a0<\/p>\n

Hemu, General Manager of Xiaohongshu\u2019s commercial channels, highlighted that Xiaohongshu now has over 50 certified agents globally, with plans to further expand its network of commercial partners.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Slashie Media became Xiaohongshu\u2019s overseas authorized agent<\/strong> in 2023, and is the first overseas agent to achieve platform certification.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Chen Chen, head of Xiaohongshu\u2019s commercial channel integrated marketing, shared successful case studies of various merchants and agents, emphasizing the innovative \u201ccustomer-centric seeding\u201d marketing concept and detailing the process of achieving marketing goals through Xiaohongshu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Slashie Media Client's Case Study: An Oversea Brand on Xiaohongshu<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One of Slashie Media\u2019s long-term partners, Singapore\u2019s high-end whitening brand Crystal Tomato<\/strong>, has successfully penetrated new markets and achieved business goals through Xiaohongshu.<\/p>\n

In the initial stages, Slashie Media assisted Crystal Tomato with Feed ads (\u4fe1\u606f\u6d41\u5e7f\u544a) for official accounts to increase exposure, boost popularity, and shape user perception effectively.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In the mid-term, collaboration between Slashie Media and Xiaohongshu resulted in the creation of a brand zone (\u54c1\u724c\u4e13\u533a), solidifying Crystal Tomato\u2019s image in the Chinese market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In 2024, Slashie Media will continue to collaborate closely with Xiaohongshu to help overseas merchants in tapping into the Chinese market, offering a comprehensive service from initial exposure to maximizing marketing potential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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About Slashie Media & Marketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Slashie Media & Marketing is a Singapore home-grown digital marketing company with offices in Japan and Malaysia, specialising in social media management, short video production, and key opinion leader (KOL) marketing.<\/p>\n

With a focus on the Chinese consumer market in Southeast Asia, and online marketing in the Chinese market, the company has established partnerships with over 20 local brands, including Crystal Tomato, Kaplan Singapore, Kinohimitsu, Kiztopia, Mandai Wildlife Reserve, Singapore Changi Airport Group, Singapore Tourism Board, VIPSHOP, and many more.<\/p>\n

With a focus on innovation, creativity, and strategic thinking, Slashie Media delivers unparalleled results for brands seeking to establish a strong presence and connect with the vast and dynamic Asian market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Slashie Media participated in the 2024 Xiaohongshu Business Partnership Summit On March 20, 2024, the Xiaohongshu Business Partner Summit was held at the Shanghai Luneng JW Hotel. Slashie Media, an authorized overseas agent and key partner of Xiaohongshu, attended the conference. Representatives Foo Enqi (Senior Account Manager), key person in charge of Slashie Media Singapore,…<\/p>\n","protected":false},"author":1,"featured_media":7636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[67,66],"class_list":["post-7628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-chinese-digital-marketing","tag-xiaohongshu"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.slashiemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/7628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slashiemedia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slashiemedia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slashiemedia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slashiemedia.com\/index.php\/wp-json\/wp\/v2\/comments?post=7628"}],"version-history":[{"count":19,"href":"https:\/\/www.slashiemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/7628\/revisions"}],"predecessor-version":[{"id":7690,"href":"https:\/\/www.slashiemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/7628\/revisions\/7690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slashiemedia.com\/index.php\/wp-json\/wp\/v2\/media\/7636"}],"wp:attachment":[{"href":"https:\/\/www.slashiemedia.com\/index.php\/wp-json\/wp\/v2\/media?parent=7628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slashiemedia.com\/index.php\/wp-json\/wp\/v2\/categories?post=7628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slashiemedia.com\/index.php\/wp-json\/wp\/v2\/tags?post=7628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}