
Our successful promotions and postings have helped to increase brand awareness for Kiztopia in Singapore and Hong Kong, leading to an accumulated following of 3.4K on Little Red Book and over 3.5K on WeChat official account.
Kiztopia is Singapore’s largest indoor children playground operator, offering spaces for children to learn while having fun by participating in engaging interactive activities. Currently, more than 50% of Kiztopia’s visitors are Chinese mothers and their children living in Singapore. In order to help Kiztopia gain a wider reach for their precise target audience, we are helping them operate their official accounts on four Chinese social media platforms, such as Little Red Book, WeChat Official Account, Sina Weibo and WeChat Video Channel to help increase brand exposure and brand awareness among Chinese consumers.
Other than just targeting Chinese consumers living in Singapore, we are also making use of Little Red Book to also gain exposure for Kiztopia’s Hong Kong branch. Postings of the latest events, promotions and ticketing information helped provide potential consumers with the latest offerings Kiztopia had in house for them. To drive further engagement for the brand, free admission tickets of different playground varieties for Kiztopia’s Singapore and Hong Kong outlets were given as part of the giveaway campaigns we have held on their official Little Red Book account.
With Little Red Book being one of the most popular Chinese social media platforms in Singapore, majority of the Chinese mothers in Singapore are already naturally following KOLs with parenting and child-friendly attributes on Little Red Book. We helped Kiztopia in engaging with KOLs that dedicates their accounts to sharing parenting advices and recommendations of bonding activities on the platform. Through engaging KOLs to experience the different offerings at Kiztopia, they will then be able to provide genuine reviews of their first-hand experiences and in turn attract and influence more potential consumers to head down to Kiztopia to spend a more interesting bonding experience with their children. This also helps to increase the brand’s exposure and recognition within the Chinese consumers community online.
Project Manager
Account Executive
Videographer & Editor
Graphic Designer
Account Executive
Account Executive
Digital Project Manager
Digital Project Manager
Digital Project Manager