Slashie Media Annual Event: Ignite Your Brand Spark Connections in China

Bridging Brands Across Borders with Slashie Media

On November 15th, the highly anticipated Ignite Your Brand: Spark Connections in China event, hosted by Slashie Media & Marketing, concluded with resounding success at Four Points by Sheraton Singapore, Riverview.

This dynamic event brought together industry leaders, forward-thinking marketers, and representatives from Singapore, Malaysia, and Japan, providing an invaluable platform for brands to connect with some of China’s most influential platforms, including Sina Weibo, iQIYI, Focus Media, and Trip.com.

As the official agency and MCN (Multi-Channel Network) partner of these leading Chinese platforms, Slashie Media is committed to bridging the gap between businesses in Southeast Asia and China’s vibrant digital ecosystem. Through carefully curated discussions, interactive panels, and networking opportunities, this event aimed to foster meaningful dialogue and inspire innovative cross-border collaboration

Key Highlights from the Event

1. Exclusive Industry Insights: Attendees gained firsthand knowledge of China’s ever-evolving marketing landscape. Experts from platforms like Sina Weibo and iQIYI shared actionable insights into the latest trends, user behaviors, and strategies for successful brand penetration in China.

2.Networking Opportunities: The event served as a dynamic meeting ground for brands eager to expand their reach into China. Representatives from diverse industries had the chance to engage with Chinese platform leaders and discover tailored solutions for their unique marketing needs.

3.Showcasing Regional Synergy: Slashie Media brought together brands and platforms from Singapore, Malaysia, and Japan, showcasing the strength of regional collaboration and the growing demand for cross-border marketing initiatives.

4.Celebrating Partnership: As a proud partner of Sina Weibo, iQIYI, Focus Media, and Trip.com, Slashie Media reaffirmed its commitment to helping brands tap into the immense potential of China’s market through strategic partnerships and innovative campaigns.

Why China? Why Now?

China remains one of the most dynamic and lucrative markets globally, boasting over 1.05 billion internet users and a thriving e-commerce ecosystem. For Southeast Asian and Japanese brands, understanding and leveraging China’s unique digital platforms can unlock exponential growth opportunities.

Events like Ignite Your Brand: Spark Connections in China are vital in equipping businesses with the tools and connections needed to navigate this complex but rewarding landscape.

What’s Next?

Building on the success of this event, Slashie Media is excited to announce more initiatives in 2025 aimed at fostering cross-border collaborations. From targeted workshops to larger-scale conferences, we are dedicated to empowering brands with the resources and strategies to thrive in China.

We extend our heartfelt thanks to all the attendees, speakers, and partners who made this event a success. Together, let’s continue to push the boundaries of global branding and ignite new opportunities in China’s vibrant market!

📩 For partnership inquiries or more information about our upcoming events, feel free to reach out to us at slashiemedia@slashiemedia.com .

Let’s bridge borders and spark connections that transform brands!

About Slashie Media & Marketing

Slashie Media & Marketing is a Singapore home-grown digital marketing company with offices in Japan and Malaysia, specialising in social media management, short video production, and key opinion leader (KOL) marketing.

With a focus on the Chinese consumer market in Southeast Asia, and online marketing in the Chinese market, the company has established partnerships with over 20 local brands, including Crystal Tomato, Kaplan Singapore, Kinohimitsu, Kiztopia, Mandai Wildlife Reserve, Singapore Changi Airport Group, Singapore Tourism Board, VIPSHOP, and many more.

With a focus on innovation, creativity, and strategic thinking, Slashie Media delivers unparalleled results for brands seeking to establish a strong presence and connect with the vast and dynamic Asian market.